Tampax Launches Starter Kit

On World Menstrual Hygiene Day, Tampax is focusing on a common but often overlooked reality: many young girls and teens don’t feel ready to manage their first period. To help address that need, Tampax has donated nearly 4.8 million tampons from its new Tampax Starter Kit, as part of a broader effort to introduce tampons through a more guided first experience.

The Tampax Starter Kit, which officially launched this spring, is specifically designed for first-time tampon users. It includes 12 unscented tampons across two absorbencies (Regular and Super), along with step-by-step visual instructions on each wrapper to help guide first-time use, providing her with up to 100% leak-free period protection.

In partnership with star professional women’s basketball player Olivia Miles, Tampax is working to replace uncertainty with confidence. TeamSnap and Pep Promotions helped distribute Starter Kit tampon samples across youth sports tournaments, recreation centers and dance studios nationwide.

“As an athlete, every detail matters when it comes to performance, and that includes how I manage my period. I’m proud to partner with Tampax to provide young girls and teens the right tools and education they need to be at their best – whether that’s on or off the court,” Miles says. “The Tampax Starter Kit gives girls the confidence they need for a positive first experience.”

For many young girls, the hesitation starts before even trying a tampon. Tampax’s Starter Kit was created after brand research unlocked key-insights:

• 72% of teens (who don’t use tampons today) agree that they are nervous about trying tampons.
• More than half say they don’t know how to use a tampon.
• Nearly half say they are not comfortable with insertion.

New global research from P&G on World Menstrual Hygiene Day further illuminates the menstrual health education gap compared to more normalized health topics such as skincare. Research revealed a clear disconnect in what girls (ages 11-17) know about their bodies:

• More than one-third of girls understand their skin better than their period.
• Girls are 15% less likely to feel comfortable talking to their parents about periods than skincare.
• Over half (56%) of girls say they don’t feel prepared for managing their period because they feel awkward asking questions or talking about periods.

“I know the importance of starting strong and staying in the game,” Miles adds. “I’m excited to partner with Tampax on the Starter Kit because it gives young girls the education and support I wish more people had growing up. I love being a role model for the next generation of girls, making these conversations a little more normal, and helping build their self-confidence.”